behavior

Behavioral DNA

We all have an inherently unique genetic behavioral code representing our natural talents and performance. 

This natural and instinctive behavior, developed by age 3, is what shows up when making many decisions. Assessments created with “what if” scenarios or rating scales (i.e. very accurate to least accurate) such as the Enneagram, Myers-Briggs (MBTI), or DiSC are focused on components of personality dynamics in different circumstances which change over time based on experience, etc; these don’t work in all circumstances however.

Because personality and behavior are not the same, personality testing is not designed to measure natural behavior. However, some traits from your natural behavior will appear on personality tests all the time because it’s who you are innately, a hard-wired behavior.

Our behavior discovery process uses a forced choice scoring model and reliable predictor to determine how individuals will consistently perform over the long-term and it provides a structured methodology for building and managing healthy cohesive teams and improving your bottom line.

Behavior influences every life and business decision one makes which is why we have adopted the study of genetic behavior.

With this powerful resource, purpose-driven health, finance and service providers can teach the patients, clients, employees and families they serve how to: 1) communicate more effectively with others, 2) discover how they prefer to learn, including the environment, 3) uncover talents, strengths, struggles, and biases or risks, and 4) educate them on what’s needed for them to achieve the quality of life they desire and deserve.

Today, self-awareness is a much needed pillar of emotional intelligence. We can not help others fully if we struggle understanding ourselves. Therefore, if as a provider you desire (or require) those you serve to be aware of how they are making decisions, you must first be able to accurately measure and unveil who they are at the core.

Our natural behavior discovery insights improve self-awareness and we also offer assistance in the the remaining 3 of the 4 Pillars of Emotional Intelligence which are self-management, relationship management and social awareness.


FACT: 87% of issues are communication related caused by human behavioral differences. Imagine finally being able to solve this problem for your patients, clients, employees or families you serve with a simple report.


The behavioral coding system we use has 2 levels which are integrated:


1. The natural born genetic behavioral style that remains stable over time and will drive how you consistently respond to different events. Natural behavior is determined by around age 3 when the neural pathways are formed and remains very ingrained. It is based on genetics (“raw material”) and early life experiences; and

2. Your current learned behavioral style which is consistently shaped by your environment, life experiences, values and education. You continuously develop although the natural behavior remains the core. Stronger learned behavior is developed from age 3 to 18 and can be adapted with focus. Less  ingrained learned behavior from age 19 can be  modified with awareness, experiences and education.

Here is a graphic image to help you understand how this looks.

Scoring model questions

Because we aim to discover natural behavior, a forced choice scoring model is used opposed to “what if” scenarios or rating scales like the other 3,000+ profiling tools on the market today. Here’s an example of what our questions looks like.

Immediately after completion of the behavioral assessment, participants will receive their basic report highlights online. This is also the process if as a Provider you choose to have your own system in-house.

A Look at the Report

Here is a peek of the talent report generated after the assessment is completed.

Although this report provides some resourceful information; the true uncovering of who the participant is in raw form is discovered during a live Uncovering Consultation. During this session, a consultant will discuss the top 2 strongest traits driving natural behavior in depth as well as other insights contingent on the interests of the participant.

Your business may also use this data for group meetings to discuss team cohesiveness, leadership or employee training and development, in a wellness or benefits plan or in whatever capacity you see fit.

After registering and completing the assessment, if using our portal, the participant will automatically receive a confirmation email where they may request an appointment. You have the option to change this if you set-up your own system.

Please note: This is one of many reports available to help uncover natural and instinctive talents as they relate to 1) how decisions are made in business, life, or health, 2) leadership, 3) hiring, 4) career development, 5) team performance, 6) family and relationships, 7) financial decisions, 8) communication and 9) in any other area.

Uncover your own raw talents and performance keys to better understand how this will help the patients, clients, employees or families you serve!


Don’t forget to upgrade your own experience by scheduling a personal Uncovering Session for yourself with an option to add up to 3 additional same-household family members and receive full access and insights.

If you’d like to purchase and review other reports available, you’ll have the option to request these while having your consultation. Schedule your uncovering below then take the assessment prior to having it.

If as a Provider you want to schedule an appointment to learn more about implementing behavioral insights in your workplace, click here to contact us.

If you’re an employee directed to take this assessment by your employer, check with your human resources department to determine which report access you have been granted if it’s different than what we provide you.

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