behavior

Behavioral DNA

We all have an inherently unique DNA behavioral code representing our natural talents and performance? 

This natural and instinctive behavior, developed at age 3, is what shows up when making many decisions. Assessments created with “what if” scenarios are focused on components of personality dynamics in different circumstances which change over time based on experience, etc; these don’t work in all circumstances however.

Our DNA Discovery process uses a forced choice scoring model and reliable predictor to determine how individuals will consistently perform over the long-term and it provides a structured methodology for building and managing healthy cohesive teams and improving your bottom line.

Behavioral personality influences every life and business decision one makes which is why we have adopted the study of DNA behavior.

With this powerful resource, health practitioners, personal trainers, nutritionists, employers, employees, staff, business leaders, spouses, family members, friends, classmates, etc. can be shown how to 1) communicate more effectively with others, 2) teach or educate others based on how they prefer to learn and 3) uncover strengths, struggles, risks, talents and more that you never knew existed.


FACT: 87% of issues are communication related caused by human behavioral differences. Imagine finally being able to solve this problem for yourself or others with a simple report.


The behavioral coding system we use has 2 levels which are integrated:


1. The natural born DNA behavioral style that remains stable over time and will drive how you consistently respond to different events. Natural behavior is determined by around age 3 when the neural pathways are formed and remains very ingrained. It is based on genetics (“raw material”) and early life experiences; and

2. Your current learned behavioral style which is consistently shaped by your environment, life experiences, values and education. You continuously develop although the natural behavior remains the core. Stronger learned behavior is developed from age 3 to 18 and can be adapted with focus. Less  ingrained learned behavior from age 19 can be  modified with awareness, experiences and education.

Here is a graphic image to help you understand how this looks.

Scoring model questions

Because we aim to discover natural behavior, a choice scoring model is used opposed to “what if” scenarios like the other 3,000+ profiling tools on the market today. Here’s an example of what that looks like.

At the completion of the behavioral assessment, participants will receive a Work Talents Report at a minimum.

A Closer Look at the Report

Here is a copy of Coach Cass’s unique DNA behavioral report to give you an idea of what’s in store for participants.

Please note: This is one of many reports available to help you uncover natural and instinctive talents as they relate to 1) how decisions are made in business, life or regarding health, 2) leadership, 3) hiring, 4) career development, 5) team performance, 6) family and relationships, 7) financial decisions, 8) communication and 9) in any other area of one’s life.

If you’re an employee directed to take this assessment by your employer, check with your human resources department to determine which report access you have been granted if it’s different than what we offered you.

Are you ready to know your raw talents and abilities?

Schedule an assessment and Uncovering Session for yourself and up to 3 additional same-household family members. If you want additional report access, inform the Consultant after receiving your confirmation email.

If you are a business wanting to schedule a business consultation or implement your own behavioral reports in your workplace, click here to contact us.

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