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Understand the behavior. Change the outcome!

Decode. Transform. Grow

Better behaviors + Better bodies = Better businesses!

Let’s do better, together.

How our patients, clients, employees and families we serve make decisions around their health, communication, goal setting, utilizing their time, investing or managing their money, reacting to problems, their desired quality of life, and success, to list a few, start with ONE thing, their genetic natural and instinctive behavior, who they are hard-wired, at the core.

Dema Agency Consultants LLC CEO & Founder, Cassandra Govan, would have never believed understanding genetic natural behavior was so important had she not witnessed her own clients and self struggle while in the fitness & nutrition industry for almost 20 years and had she not lost her mom to health issues in Jan 2021.

It was learning about genetic natural behavior and the power it holds over individuals and her that made her fearlessly and un-regrettably transition her role in business from being a Fitness Provider to owning an agency focused on changing behaviors and transforming lives.


As Behavior Consultants and Accredited Wealth Mentors, our agency teaches Health, Wellness and Fitness Providers and Individuals how to use technology to DECODE behavior, TRANSFORM the mind, body and health and GROW in business and life in 60 days or less (8 weeks).

Did you know?

Independent research shows human behavioral issues hidden deep below the surface are closely connected to 87% of performance challenges which are quantifiable in terms of lost revenues and productivity in business and the decline of health, families and communities.

We work with Providers, helping them “look below the surface” and HIGHLIGHT individual, patient, client, employee or a families strengths, struggles, biases, communication styles and goals in order to IMPROVE their health and how they make decisions regarding it.

If one doesn’t have a Provider, we work with them on an individual level or refer them to a Provider who uses our methodology.


This especially matters when you or clients & patients are READY TO GIVE UP because nothing has helped with sustaining long-term health, wellness, fitness or other results.

But, it’s not your fault. No one has given you the correct framework or model to follow to change their outcome and the most crucial step required to take their mind, body, health & business to the next level quickly continues being missed especially by Providers.

Don’t feel bad; we missed it too!!!


We designed the SOLUTION called the Behavior & Body Development Mastermind.

This Mastermind combined Cassandra’s tested and proven mindset, goals & time management program with a behavior tech system externally validated by psychologists & scientists and currently used in 125 lands and 11 languages across varied industries- business, finance, and now health.

Our Mastermind literally maps out, in its entirety, how you or clients and patients can uncover, transform & grow in 60 days or less.

Our SOLUTION comes with options also.

To keep it simple and easy to grasp, everyone can explore and learn as an individual and if you’re a Providers you may either: 1) White Label it and use it to coach and consult your own clients or patients, 2) hire us to handle all the details for your organization and support it ongoing, or 3) customize the service to your liking.


# 1: DECODE (uncover) how your behavior, strengths, struggles, biases and talents, affect how you are making decisions and learn your communication style.

Behavior will reveal if a person will:

  • comply with plans or programs
  • question ones expertise
  • invest time or money to change their situration
  • give up easily when it gets difficult

If a person knows where they’re starting they can get where they want and need to be faster. Decoding behavior is what helps them do this.

# 2: TRANSFORM your mind, body and health using our self-empowerment and awareness tools. The answers are already within you; we use the correct tools and resources and understanding of your genetic natural behavior to guide you to finding them.

# 3: GROW within yourself. Use the information you’ll learn to make better personal and professional decisions and reach your goals long-term regardless what they are.

After reaching your behavior and body transformation with the blueprint in place or them to maintain realistic long-term results, individuals can further grown by improving the remaining 5 key areas of life: career, relationships, community, recreation and finances with us.


🔸 Increased productivity and compliance
🔸 23% Revenue or income growth
🔸 Increased consulting fees
🔸 91% accuracy rate

🔸 Multiple person, team comparisons & matching on one report.

🔸Clients and patients will finally be empowered, happy and healthy

Are you READY to do better, together!

We invite you to schedule a No-obligation Business Discovery call with one of our Consultants to learn more about how people insights can help you decode behavior.

We can customize experiences with 500+ Behavioral Insights

Using our all-in-one platform, we measure your clients’, patient or individual behavior and money attitudes to customize experiences at scale.


Did you know?

Health decisions are driven by a client’s or patient’s genetic natural behavior and most providers are not equipped to deal with this.

Our Behavior solution is the answer for you because it is….

1. SCALABLE: Driving mass personalization using 500+ behavioral insights covering virtually every human habit: the way a person makes health, wellness and fitness decisions, communicates, invests, works, and lives.

2. RELIABLE: A simple and practical process for matching employees, clients, goals, and solutions using over a thousand benchmarks where each individual has a unique set of scientifically validated outcomes.

3. CUSTOMIZABLE: Build your own app with our API or white-label existing DNA solutions for individuals, businesses, and consultants.

How does implementing a SMART comprehensive Behavior & Body package empower your patients, clients, employees, and families you serve to be happier and healthier?

A huge factor in helping improve natural behavior is incorporating a Body program or revamping programs you already offer in order to contribute to individuals living their best and healthiest life; one to their fullest potential.

As Service Providers, you have an obligation to offer the best treatment, plans and programs to help them stop neglecting their health and instead learn how to manage and make the right decisions around it.

Your primary area of concern should be understanding behavior first followed by improving their wellness culture or intellect about themselves, their goals and their ability to attain and sustain results long-term. You absolutely should create this as a program or plan and to be effective, it must be implemented before or while you teach mindset shifting or dive into how to eat BETTER, obtain a SATISFACTORY level of fitness and have GOOD health.

If you can successfully evaluate and understand the communication, natural behavior, financial behavior, goals discovery and quality life performance and planning needs of the patients, clients, employees and families you serve, you’re guaranteed to stop bleeding your profits and truly make a difference in their lives.

When you understand the behaviors driving and motivating them, you’re in a better position of empowering them to take control of their outcome.

Did you know?

As health providers, not being able to understand your patients or clients so that you can administer the right treatment, program, or plan for them results in uncertainties and lack of trust in the healthcare or wellness system.

And, when you uncover how they best learn and like to receive information, it makes it easier to invest in and create desired programs, plans, services or treatments they’re guaranteed to follow opposed to winging it and wasting time, resources and money.

Dema Agency Consultants LLC can work closely with you to evaluate the behavior of the patients, clients, employees and families you serve in order to improve their physical and mental well-being long-term.

Let’s discuss over a 30-minute call when convenient for you.


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