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Understand the behavior. Change the outcome!

Dema’s 3B Formula of Success

Better behaviors + Better bodies = Better businesses!

Let’s do better, together.

How our patients, clients, employees and families we serve communicate, invest or manage their money, or react to problems, to list a few, start with ONE thing, their natural and instinctive behavior, who they are hard-wired, at the core.

Dema Agency Consultants LLC CEO & Founder, Cassandra Govan, would have never believed understanding natural behavior was so important had she not worked in the wellness industry for 20 years and witnessed her clients and self struggle with attaining and maintaining health or weight goals.

She focused on mindset coaching and personality questionnaires assuming they could solve the problem long-term but they couldn’t; they barely scratched the surface.

It was learning about natural behavior and the power it holds over individuals and her that made her fearlessly and unregrettably change her career and business from Service Provider to Behavior Rescuer for the Provider.

Dema Agency’s behavior consultants and/or accredited wealth mentors teach purpose-driven health, finance, and service providers how to stop allowing the patients, clients, employees and families they serve to HIDE beneath a mask in their job, relationship, health and finances. Instead, we assist you in helping them OWN their behavior- the good, the bad and the ugly.

OWNING their behavior requires using technology aka psychometric testing to help UNCOVER their:

✅ raw and genetic talents
✅ strengths
✅ struggles and
✅ biases

After we uncover and seek to understand their behavior, we can change the outcome of their business or job, relationship, health & finances and help them improve their quality of life.

There’s a big misconception about behavior and personality; many people assume they are the same but they are NOT and they shouldn’t be used interchangeably.

Personality is the masked person we want people to see; it can be learned and revealed on tests such as Enneagram, Myers-Briggs (MBTI), & DiSC; it can be changed.

Behavior drives personality. It is who we are innately, may be hard-wired, can’t be learned, can be revealed using focus scoring psychometric testing and can be managed.

When under stress or pressure, behavior is what shows up and shows out.

For a video explanation of their differences, click here

Did you know?

Independent research shows human behavioral issues hidden deep below the surface are closely connected to 87% of performance challenges which are quantifiable in terms of lost revenues and productivity in business and the decline of health, families and communities.

After our Providers have “looked below the surface” of those they serve or employ, we work together to implement the SOLUTION to make it all stick using our 3B formula of success: Better behaviors + Better bodies = Better businesses!

This is a CUSTOMIZABLE comprehensive add-on suite of Behavior and Body-Wellness services. You choose what behavior services you want to implement and you decide whether or not to add Body.

Behavior Services offer 6 Insights you may choose from:

1. Natural Behavior
2. Communications
3. Goals-based Planning
4. Quality Life Planning
5. Qualify Life Performance and/or
6. Learned Financial Behavior

Body Services offer workshops, seminars and hands-on training. If you prefer to use your existing programs, we have a service for that as well.


After our evaluation and implementation process of a comprehensive package plan, you should experience:

* 40-70% improvement in productivity, individual or team, plus team cohesiveness.

* Growth of your bottom line by 23%.

* Empowered, happy and healthier patients, clients, employees, and families

We invite you to schedule a No-obligation Business Discovery call with one of our Consultants to learn more about how people insights can help you decode human behavior.

We can customize experiences with 500+ Behavioral Insights

Using our all-in-one platform, we measure your employees’ and clients’ behavior and money attitudes to customize experiences at scale.

How does implementing a SMART comprehensive wellness culture package empower your patients, clients, employees, and families you serve to be happier and healthier?

A huge factor in helping improve natural behavior is incorporating a bdoy-wellness program or revamping programs you already offer in order to contribute to individuals living their best life; one to their fullest potential.

It’s impossible to do this however when your patients, clients, employees or families you serve are not as physically healthy as they can be.

As a Provider, you should be interested in the holistic approach to wellness culture which includes helping those you serve eat BETTER, obtain a SATISFACTORY level of fitness and have GOOD health in order to perform at their peak and have that quality of life they want and deserve.

But, before you suggest, create, incorporate or purchase any wellness package or program, you need to start with each phase of behavior discovery.

If you can successfully evaluate the communication, natural behavior, goals discovery and quality life performance needs of the patients, clients, employees and families you serve, you’re guaranteed to stop bleeding your profits.

When you understand the behaviors driving and motivating them, you’re in a better position of empowering them to take control of their outcome.

Did you know?

As health and wellness providers, not being able to understand your patients or clients so that you can administer the right treatment, program, or plan for them results in uncertainties and lack of trust in the healthcare or wellness system

And, when you uncover how they best learn and like to receive information, it makes it easier to invest in and create desired programs, plans, services or treatments they’re guaranteed to follow opposed to winging it and wasting time, resources and money.

Dema Agency Consultants LLC can work closely with you to evaluate the behavior of the patients, clients, employees and families you serve in order to improve their physical and mental well-being long-term.

Let’s discuss over a 15 to 30-minute call when convenient for you.


Our solutions are the answer not only for financial advisors or financial professionals but also for health and service providers because they are….

1. SCALABLE: Driving mass personalization using 500+ behavioral insights covering virtually every human habit: the way a person communicates, invests, works, and lives.

2. RELIABLE: A simple and practical process for matching employees, clients, goals, and solutions using over a thousand benchmarks where each individual has a unique set of scientifically validated outcomes.

3. CUSTOMIZABLE: Build your own app with our API or white-label existing DNA solutions for individuals, businesses, and consultants.

Did you know?

93.6% of the financial planning process is the behavioral management of clients but most are not equipped to deal with the human side of the business.


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